Photo Credit: Hotel Online
Glitz and glam. Jumpsuits and classic cars. Elvis is certainly in the building – the Guest House building that is.
At Spacia Group, we were thrilled to be part of such an exciting, creative, and historic project. The cooperation between various companies, museums, and people was truly a fun experience that only inspires us for more. Who doesn’t love the ability to stretch their creative wings and be able to work with talented people?
If you’ve been reading Hotel Online lately, then you’ve read the article about the Graceland Guest House. This $92 million, 450-room hotel in Memphis, Tennessee has been stirring things up in the hospitality world. It’s a place of inspiration and a true experience for many. The hotel has been cited by numerous publications as one of the most exciting hotel openings worldwide in 2016.
Get the inside scoop and see what some of the insiders from this project have to say.
Spacia Group Art Director: Jenna Borden
Spacia Group did framing for the artwork, but also provided mirrors for this inspiring resort. Jenna Borden, Art Director, said they had a lot of fun with this project and enjoyed the uniqueness and creativity of it all.
Q: What was your inspiration?
Jenna: We wanted to convey the passion and spirit of the area and Elvis while making sure that there were some subtle nuances. We also wanted guests to feel inspired and the get the “wow” factor that Elvis and Spacia Group are known for.
Q: What did the Spacia Group provide for this project?
Jenna: We did custom framing, but we also did the custom guest room mirrors and custom public space mirrors, including some backlit mirrors. We combined function with original pieces that provide a fun, but elegant atmosphere.
Q: What are the art and design services that you provide?
Jenna: In regards to services, we provide art sourcing and consultation. The products that we offer include:
Spacia Group Partner: Dan Oppenheimer
Dan Oppenheimer was the main printer and photographer in this project. Check out his website here.
Question: What kind of mindset did you have when starting this project?
Dan: When creating the artwork, I had the mindset of “What would Elvis choose to have in it?” We made sure it wasn’t overtly Elvis, we wanted it more subtle.
Q: Where did you get your inspiration?
Dan: We had three photo sessions:
- Graceland when it was closed to guests. We got our run of the place and it was awesome!
- The car museum
- The warehouse with the jewels and such that are typically off limits
We got to pull unique pieces to photograph and used photos provided by Robert Die and Graceland.
We photographed things that inspired us, again with the mindset of what Elvis would like to have in there, so we photographed cars, stain glass, jumpsuits, and much more.
Q: Tell us a little more about the Guest House and the art.
Dan: We decided to have a fun, three-dimensional take on some of the art, such as putting jewels and glitter on the jumpsuits with shadow boxes. I especially love the two different 1950s big-fin Cadillac photos, which are in the towers. As always, we appreciated how helpful, professional, and creative Spacia Group was throughout the whole process.
Spacia Group Creativity
At Spacia Group, we enjoyed the creativity and originality of this project. What do you love about this project? Tell us in the comments!
For more information about The Guest House at Graceland and to book reservations, visit GuestHouseGraceland.com, call Graceland Reservations at 800-238-2000 or 901-332-3322, or email firstname.lastname@example.org. We are proud of the Graceland Guest House and we hope you enjoy it as much as we do. Contact us if you want to continue the conversation about our capabilities, previous projects, and creative ideas for your latest project.